BTC Electronic Components,  a 100% franchised/authorized stocking value-added connector distributor, has launched a new website offering user-friendly features, streamlined navigation, and enhanced search functionality.  Additionally, the website will feature a Connector Part Builder that will allow users to create the exact part for their specifications.

“BTC’s new website was designed with the customer experience in mind,” says Geoff Jones, marketing manager at BTC.  “In the development phase, we worked with customers and employees to learn what features and functionality were most important and then developed a plan to incorporate them.  The end result is a website with a clean, innovative new look, robust content, easy-to-use navigation and tools to enhance the user experience.”

“This is just the beginning,” continues Jones.  “The site was designed to easily add more features as we move forward in 2013.”